Salesforce transformation, rendered human.
Customer films and thought-leadership video for a global consultancy — translating enterprise strategy into something executives actually share with their peers.
The assignment
Bluewolf — an IBM Company and one of the largest Salesforce consultancies — needed a video practice that could scale with the business: CEO thought leadership, product launches, client testimonials, and the IBM brand partnership. Over the course of the engagement, the work spanned enterprise marketing, internal communications, and the company's biggest public moment of the year — Dreamforce.
What I did
I produced more than 100 enterprise marketing and internal communications videos, plus 30+ product walkthroughs and explainer videos — everything from scripting through delivery. I managed stakeholder reviews across Bluewolf, IBM, and the agency side (including Ogilvy). One campaign I produced supported a $4M revenue launch.
At Dreamforce 2017, I produced a multi-team shoot across three days, running three separate crews in parallel to capture strategic video content for marketing and brand storytelling. The Dreamforce output lifted engagement 30% across Bluewolf's channels.
Watch the series
Four films from the Bluewolf series — case studies and client stories produced across multiple markets. Click any thumbnail to play.
Outcome
A library of 100+ enterprise marketing and internal communications videos, 30+ product walkthroughs, a Dreamforce 2017 production that lifted engagement 30% across Bluewolf's platforms, and a campaign that supported a $4M launch.